Abstract: THE INFLUENCE OF BIG DATA ON BUSINESS ANALYTICS
This study investigates the influence of big data on enhancing the effectiveness and capabilities of business analytics within organizations. The objectives include examining how big data technologies, such as data mining, machine learning, and artificial intelligence, enable organizations to extract valuable insights, predict trends, and drive innovation. A survey research design is adopted to gather quantitative data from 300 participants using the Taro Yamane formula to ensure a representative sample size. The case study focuses on a financial institution in Sokoto, Nigeria, known for its extensive use of big data analytics to improve customer service and operational efficiency. The reliability coefficient score, assessed through internal consistency measures, is 0.87, indicating strong reliability of the research findings. Findings suggest that big data analytics provide organizations with the ability to process and analyze vast amounts of data in real time, uncover hidden patterns, and make proactive business decisions. The study recommends that businesses invest in scalable big data infrastructure, implement robust data governance frameworks, and prioritize cybersecurity measures to harness the full potential of big data analytics in driving organizational growth and competitive advantage.
ABSTRACT
A model of transitional probability matrix for Mechanistic-Empirical Pavement Design was developed with the aim of tarnishing th...
ABSTRACT
This project is on the design and development of portable and reliable fingerprint based student attendance mon...
ABSTRACT
Spectrum is a vital requisite for growth enhancement in this Digital Economy, and the efficient way of managing the use of the s...
Abstract
In today’s business atmosphere, conflict in the workplace is a noteworthy issue; therefore, handling conf...
ABSTRACT: This study explores the benefits of early childhood education (E...
Abstract: THE IMPACT OF COST ACCOUNTING FOR NONPROFIT ORGANIZATIONS AND NGOS
This study examines the impact of cost accounting on the fin...
Abstract: Self-directed learning empowers students to take control of their educational jou...
ABSTRACT
A geoelectric survey of groundwater potential was carried out in the male hostel at Isa Kaita College of Education Dutsinma, Kat...
Abstract
The study examined the Effect of Graphics on the Print Media using Osun Defender newspaper as a case study. How...
Abstract
This study aims to assess the Leadership Styles and its impact on organizational performance. It was carried out in Akwa Ibom St...